Seller and Vendor Central Brand Registry – Everything you need to know to register your brand.

What is the brand registry and why is it important?

The Amazon Brand Registry is a service offered by Amazon to sellers on its platform to protect their brands and ensure the authenticity of their products. Through Amazon’s Brand Registry, sellers can register their brands and gain greater control over their product listings on Amazon.

To register their brand on Amazon, sellers must provide information about their company and products, including a copy of their registered trademark and a list of products that use that brand. Once the brand registration is approved, sellers gain access to special tools in Amazon’s Seller Central to protect their products and ensure the authenticity of their brand.

One of the main advantages of registering your brand on Amazon is the ability to report and remove counterfeit or brand-infringing products. If you come across products on the Amazon platform that infringe upon your brand rights, you can use Amazon’s Brand Registry to report and remove these products from the platform.

Additionally, sellers registered in Amazon’s Brand Registry also have access to a range of exclusive marketing and advertising tools to help promote their products. For example, they can utilize brand content enrichment to enhance the presentation of their products on the product detail page and increase the reach of their Amazon Sponsored Brands advertisements. Por ejemplo,

Advantages of the Brand Registry for brands

1. Brand Protection: By registering your brand in Amazon’s Brand Registry, you can protect your brand and ensure the authenticity of your products. If you find products on the Amazon platform that infringe upon your brand rights, you can use the Brand Registry to report these products and have them removed from the platform.
2. Exclusive marketing and advertising tools: Sellers registered in Amazon’s Brand Registry have access to a range of exclusive marketing and advertising tools to promote their products. For example, they can utilize brand content enrichment to enhance the presentation of their products on the product detail page and increase the reach of their Amazon Sponsored Brands advertisements. Por ejemplo,
3. Greater control over the product listing: By registering your brand in Amazon’s Brand Registry, you can have greater control over the listing of your products on the platform. For example, you can use the Brand Registry to change the titles or images of your products or to report products that are not authentic or violate your brand rights.
4. Increased visibility: By registering your brand in Amazon’s Brand Registry, you can increase the visibility of your products on the platform. For example, you can use the Brand Registry to optimize your Amazon Sponsored Brands ads and improve the presentation of your products on the product detail page.

How do you register a brand on Amazon?

To register your brand in Amazon’s Brand Registry, follow these steps:

1. Log in to your Amazon Seller Central account and go to the Amazon Brand Registry page.
2. Click on the “Get Started” button to begin the registration process.
3. Follow the instructions to provide information about your company and products, including a copy of your registered trademark and a list of products that use that brand.
4. Upload images of your products and showcase how you use your brand on them.
5. Once you have completed the registration form, click on “Submit”.
6. Amazon will review your brand registration application, and if approved, you will receive a confirmation email.
7. Once you have received the confirmation, you will be able to access the exclusive tools and features of Amazon’s Brand Registry from Amazon Seller Central.

It is important to note that the brand registration process can take several weeks, and Amazon only accepts registered trademarks from certain countries. Additionally, you may be required to pay a registration fee to use Amazon’s Brand Registry. Make sure to read and understand all the terms and conditions before registering your brand in Amazon’s Brand Registry.

To access the Brand Registry page in Spain, you can visit the following URL: https://brandservices.amazon.es/