Amazon Vendor Central Brand Analytics is a tool provided by Amazon to registered suppliers on the platform to measure the performance of their brands and products on Amazon. Through Brand Analytics, suppliers can obtain detailed reports on the performance of their products and brands in terms of sales, page views, and conversion rates.
Brand Analytics also offers a range of analysis and visualization tools to help suppliers better understand how their products and brands are performing on the Amazon platform. For example, suppliers can use Brand Analytics to compare the performance of their products with that of their competitors or to analyze the performance of their products in different categories and regions.
Furthermore, Brand Analytics also provides a range of marketing and advertising tools to help suppliers promote their products and brands on the Amazon platform. For example, suppliers can use Brand Analytics to create and optimize their Amazon Sponsored Brands advertising campaigns or to enhance the product presentation on the product detail page.
Main data that can be obtained from Brand Analytics
- Sales: Detailed reports on the sales volume, sales value, and number of units sold of your products and brands on Amazon.
- Page Views: Information on how many times the product detail pages of your products and brands have been viewed on Amazon.
- Conversion Rate: Information on the conversion rate of your products and brands, which refers to the percentage of page views that result in sales.
- Comparison with Competitors: The ability to compare the performance of your products and brands with that of your competitors on Amazon.
- Category and Region Analysis: Detailed information about the performance of your products and brands in different categories and regions on Amazon.
- Product Analysis: Detailed information about the individual performance of each of your products on Amazon.
- Brand Analysis: Detailed Information on the Performance of Each Brand on Amazon.
- Keyword Analysis: Information on which keywords customers are using to find your products and brands on Amazon.
- Product Detail Page Analysis: Information on how customers are interacting with the detail page of your products on Amazon, including the time they spend on the page and the percentage of customers who leave the page without making a purchase.
In summary, Amazon Vendor Central Brand Analytics is a valuable tool for vendors seeking to measure the performance of their products and brands on the Amazon platform and use that information to improve their marketing and advertising strategy on the platform.
