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Steps to sell on CDiscount and expand your e-commerce


Do you want to know if selling on CDiscount is a suitable option for you? If you have an e-commerce business and seek to expand your business into new markets, discover the advantages of the second most popular marketplace in France. Find out all the details below!

When did CDiscount start?

After more than a decade as a retail business in France, CDiscount’s marketplace started its journey in 2011, after which it experienced a major impetus at a national level. Currently, it boasts more than 10 million customers and more than 20 million unique users per month. 

If you want to sell your products on a marketplace, read on and discover all the features to start selling on CDiscount.

7 benefits of selling on CDiscount

First of all, we will point out the features and advantages that the CDiscount marketplace can offer to retailers . As mentioned in the previous section, its large customer portfolio is a big plus:

1 Popularity

CDiscount is the second most visited marketplace in France after Amazon. Besides, it has 2 million subscribers who buy frequently, due to its low prices and its promotion on both social networks and the media. This strong attraction for so many people is also due to the fact that it allows access to both B2C and B2B buyers.

2 Low prices

In this respect, selling on CDiscount differs from other marketplaces because of the following features:

  1. The website rewards sellers with better prices, that is to say, lower prices, with higher visibility.
  2. As a result, this allows the sale of second-hand products at reduced prices maintaining the same conditions.

But how do you know what the standard price is for each category? In order to do this, it is recommended to prepare a sales strategy that involves researching competitors’ prices and identifying the key moments to create offers or promotions in order to boost sales and obtain more profits. In addition, it is advisable to carry out this research often to update prices according to market changes.

3 Extensive catalogue

On the other hand, apart from low prices, CDiscount also rewards with more visibility on its website those sellers who offer a catalogue with a large number of products divided into more than 40 categories, and 2,000 subcategories.  To this end, it provides many categories and allows to simultaneously upload up to 1,000 products on its website.

However, quantity doesn’t take away quality. When it comes to selling on CDiscount, each type of product should have an SEO-optimised description, keywords and good quality images to make it more attractive to buyers.

4 Full platform 

The marketplace has an extensive logistics and distribution network that includes:

  • 540,000 square metres of warehouses 
  • More than 22,000 pick-up points throughout France, with a free click-and-collect option.

Just like Amazon, it also has CDiscount Fulfilment, where the marketplace handles the management and tracking of orders, as well as their storage and packaging. Sellers using this fulfilment service increase their sales by up to 80%.

5 Multilingual assistance

Currently, as it can be observed, the CDiscount website is in French. Therefore, product descriptions and other information regarding your business should be in that language as well. However, the marketplace offers customer support in several languages.

6 Order management

When it comes to uploading products to your shop, there are three options available: individual upload, bulk upload (up to 1,000 products as mentioned above) and upload using API and integrations.

Once people place order for your products, you will receive notifications in your inbox with all the necessary customer information. In addition, as a seller you will have access to statistics and monitoring of their sales.

7 Quality and security

On one hand, although first and second-hand products can be put up for sale, selling on CDiscount ensures a high level of quality given the requirements to offer a good service. On the other hand, it provides security when it comes to payments thanks to FIA-net and 3D Secure.

How to register your e-commerce in this marketplace?

To take the first step and start selling on CDiscount, you need to create an account. For that purpose, the website has a very simple interface to create an account in just a few simple steps:

  1. Create a seller account here. On the official website you will see the form, which will require your email address to send a registration link and proceed to fill it in.
  2. The first page of the form consists of the seller’s personal information such as name, phone number, position in the company or ID.
  3. The second page of the form is for the company’s information such as name, address or legal form.
  4. The third page is dedicated to the bank details: name of the account holder, bank address…
  5. While on the fourth page you must indicate the official name of your e-commerce shop on CDiscount.

Once your account has been verified and your online shop is activated, you can proceed to upload your entire product catalogue, optimise it, promote it and continue with its daily management to obtain more profit. You can now sell on CDiscount!

Selling on CDiscount
CDiscount has a user-friendly interfacet to register

CDiscount: how much does it cost?

Firstly, it is important to note that CDdiscount does not have a fixed term or cancellation fees. Secondly, the monthly fee is fixed and amounts to EUR 39.99. In addition, there is a commission on the total amount of each sale, including shipping, which varies depending on the category of your products, ranging from 4% to 20% of the sale.

How to sell on CDiscount and expand your e-commerce in a quick and easy way?

From creating your account to managing your orders and optimising your product catalogue, Azzgency’s team of experts can help you through every step of the process to create a sales strategy and expand your e-commerce. Feel free to contact us!


  • Álvaro Sánchez

    Álvaro Sánchez es un destacado emprendedor y experto en comercio electrónico y, además, socio fundador y CEO de Azzgency. Con una sólida formación en Administración y Dirección de Empresas obtenida en CUNEF, Álvaro ha demostrado su compromiso con la excelencia en el ámbito empresarial.

    Además de liderar Azzgency, Álvaro se desempeña como profesor del máster de ecommerce y marketplaces en KSchool, compartiendo sus amplios conocimientos y experiencia con la próxima generación de profesionales del comercio electrónico.

    Puedes visitar su perfil de LinkedIn o algunas entrevistas en Innokabi o en Nación Innovación.