Agencia Amazon

How does reputation affect the sales of a listing?

Reputation and product reviews are crucial for selling on Amazon and any other online commerce site. These reviews are an important source of information for buyers and can make the difference between making a purchase or not.

The reputation of a product is reflected in the number and quality of reviews it receives. The higher the product rating and the more positive reviews it has, the greater the buyer’s confidence in the product, making them more likely to purchase it. Por el contrario, si un producto tiene una baja calificación y muchas reseñas negativas, los compradores serán menos propensos a comprarlo.

In addition to influencing consumer purchasing decisions, reviews can also help sellers improve their products. If a product receives many negative reviews, the seller may need to make changes to the product to improve its quality or address specific issues mentioned by consumers.

For sellers, it is important to have a strategy to obtain reviews for their products. One way to do this is by offering a discount or gift in exchange for a review. You can also send emails to buyers requesting a product review after the purchase. However, it is important to note that Amazon prohibits sellers from soliciting specific reviews or influencing the content of consumer reviews.

In addition to the quantity and quality of reviews, the reputation of a seller can also impact consumers’ purchasing decisions. Buyers will trust a seller with a good reputation and a history of positive sales more than a seller with a poor reputation and negative reviews. Therefore, it is important for sellers to maintain a good reputation and do everything possible to satisfy their customers.


How to improve the reputation of a listing on Amazon?


There are several ways to improve the reputation of a listing on Amazon:

  1. Offering a high-quality product: It is essential that the product you offer is of high quality and meets the expectations of buyers. If the product is not of good quality, it is likely that you will receive negative reviews, and your reputation will be affected.
  2. Attending to the needs of buyers: If buyers have issues with the product or need assistance, you should be prompt in responding and helping them resolve their problems. If you ignore buyers or fail to address their problems, it is likely that they will leave negative reviews, and your reputation will be affected.
  3. Managing negative reviews: While it’s inevitable to receive some negative reviews, it’s important to handle them effectively. If a buyer leaves a negative review, it’s important to respond in a polite manner and try to resolve the issue. If you can resolve the buyer’s issue, they may even consider changing their negative review to a positive one.
  4. Offering excellent customer service: It is crucial to provide high-quality customer service to maintain a good reputation on Amazon. This includes responding to emails and messages from buyers promptly and efficiently, as well as resolving any issues they may have.
  5. Offering a clear and fair return policy: If a buyer is not satisfied with the product, it is important to offer a clear and fair return policy. If buyers feel that they cannot return the product without any issues, it is likely that they will leave negative reviews, and your reputation will be affected.
  6. Maintaining an active presence on social media: Social media can be a powerful tool to enhance your reputation on Amazon. You can use these platforms to engage with your customers, address issues, and promote your products.
  7. Offering a warranty: Providing a warranty can help enhance buyers’ confidence in your product and company. This can make buyers feel protected in case something goes wrong with the product and, therefore, more inclined to leave positive reviews.
  8. Use technology to control your reputation


In summary, reputation and product reviews are important for selling on Amazon and any other online commerce platform. These reviews can influence consumers’ purchasing decisions and can also help sellers improve their products. Additionally, the reputation of the seller can also impact the buyer’s trust in both the product and the seller.


  • Álvaro Sánchez

    Álvaro Sánchez es un destacado emprendedor y experto en comercio electrónico y, además, socio fundador y CEO de Azzgency. Con una sólida formación en Administración y Dirección de Empresas obtenida en CUNEF, Álvaro ha demostrado su compromiso con la excelencia en el ámbito empresarial.

    Además de liderar Azzgency, Álvaro se desempeña como profesor del máster de ecommerce y marketplaces en KSchool, compartiendo sus amplios conocimientos y experiencia con la próxima generación de profesionales del comercio electrónico.

    Puedes visitar su perfil de LinkedIn o algunas entrevistas en Innokabi o en Nación Innovación.