Protecting suppliers can determine the success of your commercial relationship with Amazon. In an increasingly competitive and volatile market, many consumption brands have experienced remarkable growth in Amazon in the last twelve months….
Amazon Retail Analytics: Thorough guide
If you want to grow your sales business on Amazon Retail, looking at the right data is essential. Fortunately, Vendor Central offers a retail Analytics panel to inform your strategy with the electronic commerce giant: Amazon Retail Analytics or Ara ...
How to improve the availability of products at Amazon Central Vendor
The availability of products is essential when it is sold in Amazon. If an article is not physically available in Amazon stores, customers will not be able to buy it. This can have a significant impact on sales, since it takes ...
Amazon Vendor: Kpi that you must measure to achieve profitable growth
Today we are going to talk about the Amazon Vendor KPI or how to know what to measure among so many metrics. Let's see the key performance indicators (KPI) that really make a difference in Amazon retail: KPI of growth Kpi of ...
How to use the Amazon supplier profitability matrix (AVP)
The Amazon Supplier Profitability (AVP) Matrix is an essential strategic tool for analyzing and optimizing your product profit margins on the platform. In this guide, I'll show you step-by-step how to define and use it…
The product life cycle (PLC): definition and stages
The product life cycle (PLC) is an important concept for successfully launching products and services to market. The PLC consists of different phases that allow managers to visualize projected sales development…
Should 1p vendor go to 3P Seller Central with Amazon?
Difficult negotiations with suppliers, rising costs, and complex pricing algorithms are leading many brands to question Amazon's 1P Vendor model. Is switching to Seller Central (3P) the solution? The answer is: not always, but no…
How to successfully negotiate costs with Amazon Vendor
Negotiating Cost Price Increases (CPIs) with your Amazon Retail Vendor Manager is often a complex task due to the tug-of-war between both parties. This negotiation process is essential for…
What is Amazon Crap? Definition, causes and solutions for brands
If you've ever heard your Amazon Vendor Manager or Category Manager talk about your product being "CRaP'ed," it's time to pay attention. CRaP stands for "Cannot Realize any Profit" and refers to products that…
MIRAVIA ADS: What are they and how you can use them for your products
Miravia Ads is the advertising platform designed to improve the visibility and sales of products on the Miravia marketplace. Similar to other sponsored ad platforms, Miravia Ads allows sellers to promote their products across various placements…
