Tiktok Shop is the integrated electronic commerce platform within the Tiktok social network and that allows seals to buy and sell products directly through the app . Tiktok is known for its content of viral videos, music and entertainment and has added this functionality to transform the experience of its users into an interactive and direct purchase .
In 2024, it is projected that Tiktok Shop, together with giants such as Temu, Aliexpress and Shein , will invoice more than $ 200B , marking a turning point in the influence of digital platforms in global trade. This data not only underlines the relevance of Tiktok as a sales channel , but also highlights the growing integration of entertainment in sales and marketing strategies.
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The story of Tiktok Shop
Originally, Tiktok Shop launched in the US. With extremely low prices, facilitating the entrance to a large number of seals and attracting consumers with attractive offers.
However, recently, Tiktok has increased the rates charged to sellers from 2% to 6% , with an increase planned to 8% in July. This adjustment in the cost can lead to an increase in the prices of the products offered on the platform , which raises a challenge for maintaining the loyalty of buyers who got used to low prices.
Tiktok Shop has experienced exponential growth , evidenced by the significant increase in the number of active seals on the platform. At the end of 2023, more than 500,000 seals in the US and 15 million worldwide were selling on Tiktok Shop, demonstrating a solid increase compared to previous figures. This growth reflects Tiktok's strategy to make electronic commerce a main source of income and a way of keeping users committed and spending money within the application.
To manage this increase and guarantee the safety and effectiveness of the market, Tiktok has invested considerably in security and governance measures . The platform has spent more than $ 400 million in security, expanding its governance team to more than 7,500 people. These initiatives are essential to maintain a safe purchase environment, which includes the blockade of 2 million vendors and the elimination of 133,000 products for not complying with Tiktok policies .
How does Tiktok Shop work?
Tiktok Shop allows companies, brands and content creators to promote and sell products directly through videos in the feed , live broadcasts (Live Shopping) and a tab dedicated to the store. Unlike other platforms such as Instagram Shop, Tiktok Shop manages the entire purchase process, from the presentation of the product to the payment , within a safe and encrypted environment in the app itself.
One of the formats that works best is the Live Shopping. Live Shopping is a booming trend that originated in China and that allows sellers to show and sell products in real time through live broadcasts , in this case, in Tiktok. During these sessions, brands can interact with their followers and promote the sale of products providing direct links to simplify the purchase process.
Currently, Tiktok Shop is available in several countries, including the United States, China, Indonesia, Malaysia, Thailand, Vietnam, Philippines, Singapore, Canada and the United Kingdom.
How much does Tiktok Shop cost?
As I said at the beginning of the item, the sale commissions range from 2% to 8%. There is no high, monthly fee and no other associated expense.
Categories in Tiktok Shop
Tiktok Shop offers a wide variety of products in categories such as fashion, cosmetics, toys, electronics and household items. Preparably, they will add new verticals and categories to give users and Sellers a diverse purchase experience and a catalog fund that allows them not to have to go to other marketplaces or ecommerces to look for products.
Who can use Tiktok Shop?
Any company, brand or content creator can use Tiktok Shop, but it is necessary to have a professional account or Tiktok Business Account . In addition, once you have a Business account, you must configure a detailed biography, a profile photo and a clear description of the business.
How to activate Tiktok Shop to sell?
Here I leave you the steps you should follow to open a store on Tiktok Shop
1. Download the Tiktok app
Download the application and access your company account to take advantage of all the functions of Tiktok Business .
2. Describe your business in biography
The biography is key to causing a good impression and improving the SEO of your profile on Tiktok. Use relevant keywords and clearly describe your brand and products.
3. Optimize the product catalog
Use high quality images and detailed descriptions. Make sure the products titles do not exceed 34 characters. You have more information in this tutorial .
4. Use your brand hashtags
Sponsors a brand hashtag to encourage users to create content related to your products . This increases the visibility of your brand.
5. incorporates a call to action (CTA)
An effective CTA can increase conversions indicating to users what action to take , as "buy now."
6. Generate content and promote your products
Create attractive videos that guide your audience and use popular trends and filters to capture more followers. In addition, it is important that you use other TikTok ADS formats, such as the Tiktok Video Shopping ADS and other video ads such as In-FEED ads, In-FEed stories or post-raw ads. You also have image formats as normal iTinterstitial, b anner normm b anner of only icons, of video miniature, normal attiva ban, etc.
7. Collaborate with influencers and content creators
Super important. You must collaborate with influencers can expand your reach and attract new audiences . Look for influencers whose style and values are aligned with those of your brand.
