Technology to make data -based decisions
With our technology developed for Amazon, we can extract, analyze, and structure every piece of data about your Amazon account and the surrounding environment to make the best decisions at every moment.
Some of our clients
Fredda.® Technology
With our technology developed for Amazon, we can extract, analyze, and structure every piece of data about the brand and the environment to make the best decisions at every moment.
Decision-making based on own data
Our success is based on being able to make data-driven decisions, streamlining and improving decision-making.
Our technology is robust, safe and audited by third parties
Our technology guarantees the safety and confidentiality of your data through encryption, certified infrastructure, access control and external audits.
Increase your sales, rankings and positioning
The use of our technology increases brand sales and enhances their positioning and market share in the channel through its valuable insights and actionable tools.
Exclusive Amazon Marketing Cloud Technology
We use data, technology and analysis to help brands to make their advertising more effective.
More than 100 functionalities
Our success is based on making decisions based on data, which allows us to get ahead of competition, expedite and improve decision making.
- Advanced retail analytics (+ 50 kpis).
- Data display and evolution
- Sell in, Sell Out, Evolution and Deviations
- Retail Performance Metrics
- Parallel Market and Health Inventory
- Chargebacks and Operating Kpis
- Advanced Reporting Full Funnel
- Amazon Ads campaigns analysis
- Performance Funnel, Efficient & Roi
- Advanced analytics with + 70 kpis
- Dashboard DSP
- Amazon Prime Video, Twitch and Fire TV.
- Amazon Marketing Cloud (+60 Queries)
- Advanced Analytics of Seller Central
- Complete financial information
- Data display and evolution
- Inventory, Forecast, FBA and other Fees
- LTV and cohorts model
- Detail reporting at the ASIN/brand level
- Amazon Ads campaigns
- Benchmarking between Asins
- Buy Box protection tool
- Price comparisons between brands
- Falsification detection
- Price monitoring between platforms
- Digital Shelf in different e-backers
- 100% customized reports
Do you want to see our Fredda.® technology in action with your own brand?
Exclusive reports of high added value
Planning and forecast of sustainability
Our technology allows you to calculate customer lifetime value and analyze purchasing behavior through cohort models, directly integrated with your Amazon Seller Central data. This lets you understand not only how much you sell, but also who buys from you, how long they stay, and their value over time.
Lifetime Value by client or client group
We estimate how much income each customer generates from its first purchase to the last one, considering purchase frequency, average ticket and repurchase rate.
Purchase cohorts analysis
We group your buyers according to their month/year of acquisition and analyze their behavior over time. Identify loyalty patterns, falls in engagement or impact of specific promotions.
+ 50 Amazon Marketing Cloud Dashboards
At Azzgency, we offer more than 50 customized reports through Amazon Marketing Cloud (AMC), designed to give you a complete and actionable view of consumer behavior and the performance of your Amazon campaigns.
Benefits for your brand
Improvements advertising efficiency with decisions based on real data, not averages.
optimization and creativity based on real behavior.
Greater understanding of the impact of Retail Media on your sales.
Integration with Full-Funnel strategies (branding + performance).
Time to conversion at Amazon: Measure the real time that takes your client to buy
report Time to Conversion on Amazon, available through Amazon Marketing Cloud (AMC), allows you to understand how much time a user spends from seeing your ad until making a purchase.
What is it for?
Measure conversion rate by campaign type, ASIN, or audience.
Identify products or audiences with longer purchase cycles.
Adjust the frequency and duration of your remarketing campaigns.
Evaluate the real impact of the upper funnel on the final conversion.
What results can you get?
Optimizing the advertising budget by knowing when to make an impact and when to persist.
Improved return on investment (ROAS) by aligning exposure and purchase times.
Reduction of advertising churn due to unnecessary overexposure.
Insights to refine your -Funnel media strategy Full
Our technology is robust and safe
Access your data structured
and 100% transparent
Encrypted transmissions and safe data
System developed for user security
Infrastructure and robust code analysis
Our technology has been audited:
Some brands that already use Fredda.®
Discover how our clients use Fredda® to achieve significant advances in achieving their business objectives.
+ Data
SHEIN relies on Azzgency's pricing technology to optimize its daily marketplace strategy.
+80% roas
Increase of +80% annual growth of the brand Roas and increase of +133% of CR.
+34% orders
Thanks to an ADS Full Funnel strategy, advanced content optimization and catalog expansion.
+61% sales
Oral-B achieved a +61% sales growth and a +48% increase in the units sold.
