The advertising landscape on Amazon Ads is constantly expanding, covering virtually everything from online music and streaming to retail and artificial intelligence. With its leading position in technology, its development and growth in new channels like marketing and cloud services is no surprise.
When Amazon Marketing Cloud was first launched as a closed beta, Azzgy was one of the first agencies to use AMC to gain a holistic view of campaigns and thus benefit our clients by gaining a deeper understanding of best practices, as well as helpful tips for using AMC.
At Azzgency we are an Amazon Marketing Cloud agency, contact us for more information.
What is Amazon Marketing Cloud?
AMC is a cloud-based analytics tool (AWS) for advertisers. It stands out for its privacy focus and custom reporting options. Advertisers can use it to store and analyze datasets from their Amazon advertising, as well as their own internal data sources.
sources together attribution in a single interface, Amazon Advertising's AMC provides a comprehensive overview of campaign performance across Amazon and its own e-commerce site. This allows marketing teams to understand consumer behavior and make better marketing decisions. In other words, AMC offers advertiserscross-channel data transparency for data-driven decision-making.
If you frequently find yourself analyzing reports, trying to piece together various metrics(especially search and displaymetrics), and trying to create a holistic picture when things aren't clear, it could be a sign that you need something more. This is where AMC comes in, providing a wide variety of reports and metrics that simply aren't available in the standardized reports we typically rely on.
How does Amazon Marketing Cloud work?
AMC collects and analyzes Amazon advertising campaign data in real time using proprietary Amazon Web Services (AWS) technology. This allows them to obtain data instantly and scale their servers to process large amounts of data, from which they generate detailed analytics to improve the performance of your advertising campaigns.
AMC extracts data from Sponsored Products, Sponsored Brands, Sponsored Display, Prime TV Ads, Amazon Music Ads, Amazon Audible Ads, ABVP (Amazon Brand View Pro), Sizmek (formerly known as Amazon Ad Server), Amazon Attribution , and other traffic channels.
What are the benefits of Amazon Marketing Cloud?
AMC is a safe way to register and analyze the participation of audiences in a variety of channels and media. These are some of the reasons why you should take a look:
Is prepared for the future
As the use of third -party cookies ends, marketing specialists must find other ways to implement reports from the different channels. AMC offers an excellent alternative that prioritizes privacy and can help consumers by consumers a safe and easy to use experience.
Can save time and resources
In recent years, marketing specialists regret that measurement and analysis occupy most of their resources; being also the attribution between channels and the identification of the audience one of its most important priorities. This will no longer be a problem with AMC: with the help of an expert developer, you can quickly configure.
It offers detailed information
AMC can generate reports using data from Amazon and the advertiser's own datasets. This allows advertisers to implement more detailed reporting across all their channels. You can customize the reports to meet your specific information needs.
And all this that means for your campaigns?
Now that we have developed a deeper understanding of AMC's functions and how we can benefit from them, let's consider how these mechanisms translate into marketing success.
AMC helps you:
Maximize your investment
The better you understand your customers and how different channels use, the more you can optimize investment in your campaigns. In this way, you can be sure that the investment you make is well oriented and it is likely to generate greater returns.
Understand the needs of your campaign
By having greater access to data and seeing them next to each other, campaigns with a broad approach can define their audience more precisely and find specific opportunities for optimization.
Improve the results of your campaign
Whether you want to increase income or encourage customers to complete a form on your website, AMC can help you increase conversions and, therefore, improve the general results of your campaign.
Combine media channels
AMC helps you discover your audience's preferred channels, how often they use them, and what actions they take on each one. With this information, you can choose to combine your highest-performing channels to maximize reach and generate high-quality leads, both in the upper and lower conversion funnels. Furthermore, it can be used for both brand awareness and performance marketing.
Does it sound interesting to you?
Let's create your success story today, together! Contact our agency.
* Setting an AMC instance is free at this time and there is no additional fee to use it.
