At Azzgency, we specialize in Prime Video Ads campaigns, connecting brands with highly engaged audiences through premium streaming content. We have a proven track record in planning, executing, and optimizing campaigns that leverage the platform's global reach and advanced targeting capabilities.

Prime video offers brands a unique opportunity to stand out in an environment without saturation and with great user attention. Drive your brand with memorable advertising experiences and measurable results.

New-To-Brand Strategies

At Azzgency, we are experts in growing brands on Amazon through data-driven strategies. We use advanced reporting and new-to-brand metrics to identify new audiences, optimize campaigns, and boost customer acquisition.

This allows our customers to climb efficiently and profitably.

Abandoned cart audiences

We help brands recover potential sales by targeting abandoned cart audiences on Amazon, both in Sponsored Ads and DSPs. Thanks to Amazon Marketing Cloud (AMC), we analyze user behavior and activate personalized strategies to reach those who showed purchase intent but didn't complete the transaction. This is a key tactic for increasing conversions and improving ROAS.

"Time to Conversion" audiences

audiences Time-to-Conversion (TTC) allow you to segment consumers based on the time between their first interaction with a brand (for example, clicking on an ad) and the final conversion (purchase). Using AMC's granular and anonymized data, you can identify different user groups based on their conversion rate.

• Optimization of campaigns with real data

• Advanced Segmentation and Remarketing Improvement

• ACTIONABLE INSIGHTS FOR FUNNEL FUNNE

• Increase in Roas

• Support in strategic decisions

"Overlap" audiences on Amazon DSP

analysis Audience overlap in Amazon DSP allows you to identify the intersection between different audience segments (e.g., shoppers vs. cart abandoners). This approach reveals how many users are shared between specific groups, providing a strategic view of consumer behavior within the Amazon advertising ecosystem.

• Advertising targeting optimization

• Better budget allocation

• Strategic segmentation

• Increase in conversion rate

• Deep Understanding of the Consumer Journey

• Impact of impact frequency

Keyword consultation at Amazon Marketing Cloud allows you to analyze which terms generate not only clicks, but also purchases and new customers. Azzgency can use these insights to optimize Sponsored ADS campaigns, focusing on high performance keywords and understanding the user's route before conversion. This improves the ROI and allows making decisions based on real data, positioning Azzgency as an advanced advertising expert at Amazon

Key benefits:

• Targeting optimization: Identify and prioritize keywords that attract new customers and generate real conversions.

• Insights-based strategy: Adjust bids and content based on more advanced metrics, such as "new-to-brand".

• Better ROI and efficient spending: Reduce investment in less effective keywords, directing budget towards terms with greater impact.

• Understanding the user journey: Discovering pre-conversion search patterns and building campaigns that capture the complete customer journey.