Amazon DSP agency
Drive your Marketing strategy with Amazon DSP
We are an Amazon DSP agency that designs full funnel strategies combining DSP with Sponsored Ads to reach new consumers and audiences.
DSP + Amazon Marketing Cloud
We power up Amazon DSP with Amazon Marketing Cloud analytics and proprietary technology to optimize every advertising decision
Why use Amazon DSP?
More traffic, scope and sales
Increase qualified traffic of your products and increase sales exponentially with a very greater range than with sponsored ADS only.
Greater visibility and branding
Increase the visibility of your brand and your products working the upper part of the sales funnel, with specific metrics for your strategy.
Impact new buyers
It reaches new buyers thanks to the programmatic advertising of Amazon and finds exclusive audiences for your brand and new potential customers.
Our Amazon DSP and AMC services
We have direct access to the DSP so our customers do not need a minimum investment, being able to support you in campaigns both in Europe, UK, USA, Latam, Egypt and Emirates.
Audit and strategy
We analyze the data of your campaigns and create an ad-hoc strategy for each specific objective with its formats and audiences.
Planning and execution
We plan and execute each campaign and take care of the day to day, the control of the Budget, and optimization of audiences, supports and creatives.
Data and technology
Our management is based on data analysis through own technology and reports created specifically for each client with their needs.
Analytical and Reporting
Through the advanced use of the platform, our technology and AMC, we create exclusive reports to optimize based on real data and campaign objectives.
Exclusive audiences
Thanks to our advanced knowledge at Amazon Marketing Cloud, we use exclusive high -impact audiences for our partners.
We work all formats
We have great experience in the planning and execution of large international campaigns in all the formats that are available on Amazon.
Creativities and design
We have an expert in-house team in the creation, optimizations and testing of all the necessary creativity for your DSP campaigns
Amazon Marketing Cloud (AMC)
Own technological development with +50 Dashboards and use cases, which allows us to understand your consumers and make advanced optimizations.
Exclusive audiences and high value supports
We use Amazon's exclusive audiences and supports to reach your target customers, new customers and that the campaigns have a high impact on your strategy.
At Azzgency, we specialize in Prime Video Ads campaigns, connecting brands with highly engaged audiences through premium streaming content. We have a proven track record in planning, executing, and optimizing campaigns that leverage the platform's global reach and advanced targeting capabilities.
Prime video offers brands a unique opportunity to stand out in an environment without saturation and with great user attention. Drive your brand with memorable advertising experiences and measurable results.
New-To-Brand Strategies
At Azzgency, we are experts in growing brands on Amazon through data-driven strategies. We use advanced reporting and new-to-brand metrics to identify new audiences, optimize campaigns, and boost customer acquisition.
This allows our customers to climb efficiently and profitably.
Abandoned cart audiences
We help brands recover potential sales by targeting abandoned cart audiences on Amazon, both in Sponsored Ads and DSPs. Thanks to Amazon Marketing Cloud (AMC), we analyze user behavior and activate personalized strategies to reach those who showed purchase intent but didn't complete the transaction. This is a key tactic for increasing conversions and improving ROAS.
"Time to Conversion" audiences
Time-to-Conversion (TTC) audiences allow you to segment consumers based on the time between their first interaction with a brand (for example, clicking on an ad) and the final conversion (purchase). Using AMC's granular and anonymized data, you can identify different user groups based on their conversion rate.
Optimization of campaigns with real data
Advanced Segmentation and Remarketing Improvement
ACTIONABLE INSIGHTS FOR FUNNEL FUNNE
Increase in Roas
Support in strategic decisions
"Overlap" audiences on Amazon DSP
Audience overlap analysis in Amazon DSP allows you to identify the intersection between different audience segments (e.g., shoppers vs. cart abandoners). This approach reveals how many users are shared between specific groups, providing a strategic view of consumer behavior within the Amazon advertising ecosystem.
Advertising targeting optimization
Better budget allocation
Strategic segmentation
Increase in conversion rate
Deep Understanding of the Consumer Journey
Impact of impact frequency
Keyword consultation at Amazon Marketing Cloud allows you to analyze which terms generate not only clicks, but also purchases and new customers. Azzgency can use these insights to optimize Sponsored ADS campaigns, focusing on high performance keywords and understanding the user's route before conversion. This improves the ROI and allows making decisions based on real data, positioning Azzgency as an advanced advertising expert at Amazon
Key benefits:
Targeting optimization: Identify and prioritize keywords that attract new customers and generate real conversions.
Insights-based strategy: Adjust bids and content based on more advanced metrics, such as "new-to-brand".
Better ROI and efficient spending: Reduce investment in less effective keywords, directing budget towards terms with greater impact.
Understanding the user journey: Discovering pre-conversion search patterns and building campaigns that capture the complete customer journey.
Amazon DSP Fredda.® Technology
Interactive Dashboards of Amazon Ads and DSP
Granular reports with filters
Share of Voice and Competition
Dashboards and Reports of Amazon Marketing Cloud
Some of our clients
We can audit your campaigns
Do you want us to do an audit of your costless warning account?