5 success cases using Amazon DSP in Ecommerce

Have you ever wondered how some brands manage to stand out in e-commerce? It's not luck; they use well-thought-out and executed advertising strategies. Many rely on Amazon DSP (Demand-Side Platform) for this, a tool that allows them to reach specific audiences and get the most out of every advertising investment.

In this article, we'll tell you about five success stories using Amazon DSP. Butbefore we get into the details, we want to explain why it's important to take a look at these stories.

When analyzing what other brands have done well, we inspire and learn. We can identify what worked, avoid common mistakes and apply ideas directly in their own campaigns. So, if you are looking to improve your campaigns, these examples are the perfect starting point.

Example 1: Celebration Wishes expanded its reach using in-Market audiences

Celebration Wishes, which specializes in creating gifts for special occasions, had a clear goal: to reach more customers and better understand its audiences.

To that end, in 2023 he collaborated with MindgruveMacart to create custom audiences in Amazon Marketing Cloud (AMC) focused on people who were planning to get married in 2024.

tools Amazon DSP and lookalike audiences, they managed to expand that list to no less than one million people.

The result? By tailoring advertising campaigns to these specific audiences and using Amazon DSP, their conversions increased by 90%, and their click-through rate (CTR) grew by 139%.

EXAMPLE 2: SPOONFULONE AND THE RECOVERY OF ABANDONED CARTS WITH Amazon DSP

SpoonfulONE, a baby food brand, wanted to address the problem of customers abandoning their shopping trips. Their solution was to implement a retargeting strategy using Amazon DSP.

The idea was simple, yet effective: to recapture the attention of customers who had added products to their cart but hadn't completed the purchase. Thanks to this strategy, they managed to triple their purchase rate. This is a good example of how retargeting can salvage sales that seemed lost.

🧠 Azzgency Pro Tip: Are you inspired by these success stories? What works for some might not work for your brand: use AMC to replicate the logic behind these cases. For example, if you see a competitor bidding heavily on in-market or lookalike audiences, you can build your own based on your actual data.

Example 3: Kenra Professional and its Full-Funnel strategy

The hair care brand Kenra Professional was looking not only to increase sales but also to get more people actively searching for their brand. How did they achieve this? By implementing a full-funnel strategy combining Amazon DSP with sponsored ads.

TV campaigns for streaming were used at the top of the funnel to create brand awareness among a broader audience. Then, when those people were already familiar with the brand, the sponsored ADS were responsible for guiding potential clients until conversion.

The result was that searches for their brand grew by 1963% and purchases from new customers increased by 274%.

Example 4: The Children's Place and the collection of competition customers through advanced targeting

The Children's Place, a children's clothing store, used Amazon DSP's advanced targeting to identify people who had shown interest in products similar to those of the competition.

With this strategy, they created specific ads that highlighted the advantages of their brand, which allowed them to capture those undecided customers who were considering options in other places.

In this way, they exceeded their sales targets by 126% in April 2023 and saw a 176% increase in sales to new customers for the brand. This demonstrated that, with effective segmentation, you can gain a competitive edge.

Example 5: Tenzing Fideliza customers with complementary products

The last success case we are going to talk about is Tenzing, a British company of energy drinks that, instead of focusing only on getting new customers, wanted to loyalty to those already had.

With this in mind, he used Amazon DSP to analyze which products his customers frequently bought, and from that, he created advertising campaigns that offered complementary products that might interest them.

Through personalized ads, they offered these additional products, encouraging further purchases, strengthening customer relationships, and increasing the average order value. With this strategy, TENZING not only sold more but also improved its customer relationships.

What do we learn from each success case?

The previous success cases are like a practical manual of what really works when using Amazon DSP. There are many lessons that we can get from them to apply in our own campaigns, but we summarize them

• Precise targeting: By targeting specific audiences, such as in-market audiences, you can speak directly to the people who are interested in what you sell. Your ads are more relevant, and conversions increase because you're reaching those who genuinely want to buy.

• Effective retargeting: Showing personalized ads to customers who abandoned their shopping cart not only brings them back, but also strengthens their connection with your brand.
• Full-funnel strategy: By combining different types of ads, your brand is present at all times: from when someone discovers you until they finally make a purchase.
• Advanced targeting: You can target people who are considering buying from your competition and convince them that your product is a better option.
• Customer loyalty with complementary products: If you already have customers who trust you, why not offer them something extra that complements their purchase? This increases your sales and makes your customers feel valued.

The examples we saw in this article show us that, when you use Amazon DSP strategically, you can achieve and to overcome your goals.