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How to increase your vendor margin on Amazon
Protecting suppliers can determine the success of your commercial relationship with Amazon. In an increasingly competitive and volatile market, many consumer brands have ex
Amazon Retail Analytics: Thorough guide
If you want to grow your sales business on Amazon Retail, looking at the right data is essential. Fortunately, Vendor Central offers a retail analysis panel to inform your EST
How to improve the availability of products at Amazon Central Vendor
The availability of products is essential when it is sold in Amazon. If an article is not physically available in Amazon stores, customers will not be able to buy it. This
Amazon Vendor: Kpi that you must measure to achieve profitable growth
Today we are going to talk about the Amazon Vendor KPI or how to know what to measure among so many metrics. Let's see the key performance indicators (KPI) that really make a difference and
How to use the Amazon supplier profitability matrix (AVP)
The Amazon Supplier Profitability Matrix (AVP) is an essential strategic tool to analyze and optimize the benefit margins of your products on the platform. Jan
The product life cycle (PLC): definition and stages
The product life cycle (PLC) is an important concept to successfully establish products and services in the market. The PLC consists of different phases that allow G
Should 1p vendor go to 3P Seller Central with Amazon?
Difficult negotiations with suppliers, growing costs and complex price algorithms make many brands question the 1P Amazon Vendor model. Is the solution
How to successfully negotiate costs with Amazon Vendor
Negotiate the Cost Price Increases (ICC) or cost price increases with your Amazon retail manager is usually a complicated task due to the strip and loosen of interest between the two
What is Amazon Crap? Definition, causes and solutions for brands
If you have ever listened to your manager vendor or Category Manager of Amazon talking about your product being "crap'ed", it is time to pay attention. CRAP means «Cannot Reali
MIRAVIA ADS: What are they and how you can use them for your products
Miravia ADS is the advertising platform designed to improve visibility and sales of products in the Miravia marketplace. Similar to other sponsored ads platforms, look