ASIN (Amazon Standard Identification Number) is a uniue identification code that Amazon assigns to each product on their platform It is used to identify and track products on Amazon.
Every product on Amazon has a unique ASIN, which can be found in the URL of the product page on the platform. For example, if you visit a product page on Amazon, you can find the ASIN in the URL of the page, like in this example:
https://www.amazon.com/dp/B084KZCDNF
In this case, the ASIN of the product is B084KZCDNF.
ASINs are important for both Amazon and sellers because they help identify and track products on the platform. ASINs are also used to organize products into categories and make it easier for users to search for products on Amazon.
Is it possible to use an ASIN that already exists on Amazon
It is not possible to use an exisiting ASIN for a new product Each product on Amazon must have a unique ASIN, and existing ASINs cannot be used for new products.
If you try to use an existing ASIN for a new product, Amazon may reject the product or remove it from the platform. It is important to ensure that a unique ASIN is assigned to each new product listed on Amazon.
If you have a product that is already listed on Amazon and you need to change the ASIN for any reason, it may be possible to do so by requesting it from Amazon. However, changing the ASIN of an existing product can affect its visibility and ranking in Amazon’s search results, so it should be carefully considered.
How to obtain a new ASIN for your products?
To obtain an ASIN from Amazon for a new product, you should follow these steps:
- Log in to your seller account on Amazon.
- Click on the “Create a new product” link on the “Manage Inventory” page of your seller dashboard.
- Follow the instructions to complete the product information, including the category, title, description, images, and other product details.
- Once you have completed the product information, click on “Save and Publish” to publish the product on Amazon.
- When the product is published on Amazon, it will be automatically assigned a unique ASIN. You can view the ASIN of the product on the product detail page or in the seller dashboard under the “Manage Inventory” section.
It is important to remember that each product on Amazon must have a unique ASIN, and existing ASINs cannot be used for new products. Although it is possible to change an ASIN, it is important to note that changing the ASIN of an existing product can impact its visibility and ranking in Amazon’s search results, so it should be carefully considered.
What is the difference between an SKU and a ASIN?
The main difference between an ASIN and a SKU is that the ASIN is specific to Amazon and is used only on the Amazon platform, whereas the SKU is used by companies to identify and track their products across any platform or sales channel. Companies can use different SKUs for their products across different sales channels or to differentiate between different variants of a product.
An SKU (Stock Keeping Unit) is a unique identification code that companies use to identify and track their products. SKUs are often used to keep track of inventory and facilitate order and sales tracking.
It is important to note that each product on Amazon must have a unique ASIN, while companies can use different SKUs for their products according to their own identification and tracking strategy.
Autor
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Álvaro Sánchez es un destacado emprendedor y experto en comercio electrónico y, además, socio fundador y CEO de Azzgency. Con una sólida formación en Administración y Dirección de Empresas obtenida en CUNEF, Álvaro ha demostrado su compromiso con la excelencia en el ámbito empresarial.
Además de liderar Azzgency, Álvaro se desempeña como profesor del máster de ecommerce y marketplaces en KSchool, compartiendo sus amplios conocimientos y experiencia con la próxima generación de profesionales del comercio electrónico.
Puedes visitar su perfil de LinkedIn o algunas entrevistas en Innokabi o en Nación Innovación.