December 27, 2022

Amazon DSP is Amazon’s new advertising platform for programmatic campaigns, managing programmatic advertising across Amazon Marketplaces (Amazon Ads), Amazon Music, Amazon Stores, Twitch, Amazon Kindle ads, Prime TV ads, and also ads on other Amazon-owned and external channels. From the advertiser’s perspective, it is the most efficient way (so far) to automate the purchase of […]

The advertising landscape on Amazon is getting bigger every day and it covers practically everything, from online music and streaming TV to retail and artificial intelligence. With a leading position in technology, it’s no surprise to anyone the development and growth in new channels like marketing and cloud. When Amazon Marketing Cloud was first launched