What is Brand Registry and why is it important?
Amazon Trademark Registration is a service Amazon offers to sellers on its platform to protect their brands and ensure the authenticity of their products. Through Amazon Trademark Registration, sellers can register their brands and gain greater control over their product listings on Amazon.
To register their brand on Amazon, sellers must provide information about their company and products, including a copy of their trademark registration and a list of products that use that brand. Once the brand registration is approved, sellers gain access to special tools in Amazon Seller Central to protect their products and ensure the authenticity of their brand.
One of the main advantages of registering your brand on Amazon is the ability to report and remove counterfeit or trademark-infringing products. If you find products on the Amazon platform that violate your brand rights, you can use Amazon Trademark Registration to report these products and have them removed from the platform.
In addition, sellers registered with Amazon Brand Registration also have access to a range of exclusive marketing and advertising tools to help promote their products. For example, they can use branded content enrichment to enhance their product presentation on the product details page and increase the reach of their Amazon Sponsored Brands ads.
Advantages of Brand Registry for brands
- Brand protection: By registering your brand with Amazon Brand Registry, you can protect your brand and ensure the authenticity of your products. If you find products on the Amazon platform that infringe on your brand rights, you can use Brand Registry to report these products and have them removed from the platform.
- Exclusive marketing and advertising tools: Sellers registered in Amazon Brand Registry have access to a range of exclusive marketing and advertising tools to promote their products. For example, they can use branded content enrichment to enhance their product presentation on the product details page and increase the reach of their Amazon Sponsored Brands ads.
- Greater control over your product listings: By registering your brand with Amazon Brand Registry, you can have greater control over your product listings on the platform. For example, you can use Brand Registry to change your product titles or images, or to report products that are inauthentic or infringe on your trademark rights.
- Increased visibility: By registering your brand with Amazon Brand Registry, you can increase the visibility of your products on the platform. For example, you can use Brand Registry to optimize your Amazon Sponsored Brands ads and improve the presentation of your products on the product details page.
How do I register a brand on Amazon?
To register your brand in Amazon's Brand Registry, follow these steps:
- Log in to your Amazon seller account and go to the Amazon Trademark Registration page.
- Click the "Start" button to begin the registration process.
- Follow the instructions to provide information about your company and your products, including a copy of your trademark and a list of products that use that trademark.
- Upload images of your products and show how you use your brand on them.
- Once you have completed the registration form, click on "Submit".
- Amazon will review your trademark registration application and, if approved, you will receive a confirmation email.
- Once you have received confirmation, you will be able to access Amazon's Brand Registry exclusive tools and features from the Amazon Seller Hub.
It's important to note that the trademark registration process can take several weeks and that Amazon only accepts trademarks registered in certain countries. Additionally, you may need to pay a registration fee to use Amazon Brand Registry. Be sure to read and understand all the terms and conditions before registering your trademark with Amazon Brand Registry.
To access the Brand Registry page in Spain: https://brandservices.amazon.es/
