Retail Media Agency

Retail Media Agency for major brands.

Strategy, data, and technology to scale your sales in Retail Media . We boost major brands where sales actually happen: on Amazon and leading retailers.

Amazon Ads

Sponsored Ads + DSP + Amazon Marketing Cloud

Marketplaces

Retail Media in other specialized marketplaces

Retailers

Discover the power of advertising on online retailers

Social commerce

Advertisements on social commerce platforms

Networks

We run campaigns on the main retail media networks

Some of our clients

Specialized Retail Media Services

Strategy and Consulting

We design strategies 100% tailored to your business objectives and sales channel. We help you grow where your customers shop.

Campaign Activation and Management

We implement and optimize Retail Media campaigns using data, proprietary technology, and automation to scale your sales in the retailers that matter.

Measurement, Technology and Optimization

Our technology turns data into decisions. We monitor, analyze, and refine your investments in real time to maximize results.

What do we offer to brands?

We manage your account's daily operations with highly specialized international teams and proprietary technology

Fully personalized experience

Direct impact on the target audience

Campaign and budget optimization

Increased sales and market share

Transparency in ROI and business metrics

New channels to gain visibility and conversion

Retail Media strategy aligned with business

Make an impact on your customers at the moment of purchase

Everything you need to know about Retail Media

What is Retail Media for brands?

Retail media is an advertising and marketing strategy that has become fundamental in today's digital ecosystem. It involves collaboration between online retailers and brands to create personalized, relevant, and highly effective advertising experiences for consumers.

Retail Media is a powerful strategy that leverages collaboration between online retailers and brands to deliver highly personalized and effective advertising experiences. By gathering firsthand data on consumer purchasing behavior across their platforms, these Retail Media networks provide detailed and reliable insights for strategic decision-making. Why is it so appealing? Personalization. With Retail Media, you can tailor your messages and offers to attract specific audiences, boosting sales and improving your return on investment. Furthermore, the opportunity to display ads precisely when consumers are ready to buy maximizes conversions and product visibility. Forget the uncertainties of third-party data; Retail Media offers clear tracking of impressions and sales, allowing you to measure the true impact of your campaigns.

What benefits do campaigns have for brands and advertisers?

– Targeted advertising : Retail media networks allow brands to show their ads directly to consumers who are actively buying products. This means advertisers can reach a highly specific audience, increasing the likelihood of a purchase.

– Improved brand awareness : By placing ads directly on popular retail websites, brands can increase their visibility and reach a wider audience. This can help improve brand awareness and customer loyalty over time.

– Detailed analytics : Retail media networks provide advertisers with detailed analytics, allowing them to track the effectiveness of their campaigns in real time. This means advertisers can quickly adjust their campaigns to optimize their results.

– Detailed analytics : Retail media networks provide advertisers with detailed analytics, allowing them to track the effectiveness of their campaigns in real time. This enables advertisers to quickly adjust their campaigns to optimize their results.

– Multiple advertising formats : Retail media networks offer a variety of advertising formats, including product listings, sponsored search results, display , and more. The main advantage is that advertisers can choose the format that best suits their objectives and target audience.

How does retail media work?

Retail media is an advertising strategy that allows retailers and brands to monetize their in-store spaces to connect effectively with shoppers. By gaining a deep understanding of customers and their buying habits, this advertising connects consumers with the products and services that interest them most. For example, when a brand wants to promote a new product online, it can partner with a retailer to place a banner ad on their website or an advertisement in their mobile app. This way, when customers visit the retailer's website or app, they see the brand's ad and can click on it to learn more or make a purchase. This strategy leverages the retailer's existing audience and traffic to boost sales and brand visibility.

There are two approaches to Retail Media: Retail On Site and Retail Off Site.

On-site retail refers to advertising found on a retailer's website, where various tools such as banner ads, featured product ads, search ads, and product recommendations are used to promote the retailer's products and services to users visiting the site. An example of this is Amazon's Sponsored Ads program.

Off-site retail , on the other hand, refers to advertising that takes place outside of a retailer's website. This includes social media ads, email marketing strategies, push notifications, search ads, and advertising on third-party websites. These tactics allow the brand to reach new potential customers outside the retailer's immediate environment, thereby expanding its reach and visibility across various digital platforms.