In 2020, we experienced a surge in demand for online services, especially for grocery shopping, which Amazon took notice of. This led to a dramatic increase in the use of Amazon Fresh in the United States , and it has gradually expanded to other countries. Keep reading to discover the shopping options available on Amazon Fresh.
Index
What is Amazon Fresh?
First, we can define Amazon Fresh online supermarket service that delivers to homes. Amazon's goal is to meet the demand for online grocery shopping, which skyrocketed, especially after the pandemic.
This delivery and pickup service began in the United States as an online service, where customers could purchase products from the well-known supermarket chain Whole Foods and from Amazon Fresh's own warehouses. Later, it established a chain of physical stores worldwide , which continues to expand to this day.
Amazon Fresh Spain
Although it had been operating for some time, Amazon Fresh didn't enter the Spanish market until 2021. It initially launched in Madrid , with plans to expand to the rest of the country to reach a wider audience. Currently, it is available in Barcelona, Bilbao, Seville, Malaga, Zaragoza, Valencia, and Alicante .
How does the Amazon Fresh service work?
First, it's important to note that Amazon Fresh is an exclusive service for Amazon Prime . It's accessed through the same Amazon website, using the same username and login details you use for your regular purchases.
1. Access to the page
To begin, Amazon Fresh is a specific page within Amazon, accessible at the following address: Amazon.es/fresh . On this page, you'll find an index of all available categories where you can find the products to order.
Additionally, at the top, there are different tabs where you'll find sections such as: view previous orders or products on sale, among others. Below that, you'll see various sections with personalized recommendations based on the products you've chosen in previous orders.
2. Select products
When choosing products, you'll see that each one has a product page with images and a description to help you select your preferred items. Once you've selected them and added them to your shopping cart , proceed with the purchase just like on any other website, following the steps that appear on the page one by one.
3. Request shipment
Third, shipments arrive at the address you entered in your Amazon user account. Since the service is linked to Amazon, it must be activated in the city where you live to make purchases and receive orders.
If the service isn't available in your city, Amazon Fresh will send you an automatic notification . This notification will show the city and postal address you have set up in your Amazon account, which will be used for Amazon Fresh orders, should you need to change it.
4. Receive the delivery
Finally, we offer a free delivery or collection service. Customers can choose between in-person delivery , where the purchase is delivered in plastic bags, or remote delivery , where the order is delivered in thermal bags to keep the product fresh and allows the customer to receive it at a time that suits them best.
Please note that non-face-to-face delivery is only available for orders under €500 that do not include alcoholic, refrigerated, or frozen products . In the first case, this is because these products are subject to age restrictions.
Why does Amazon Fresh stand out?
Free, fast and scheduled delivery
Amazon Fresh offers features that make shopping easier and faster. The service is available 7 days a week, Monday through Sunday . Furthermore, as we saw in the previous section, customers can choose their preferred delivery option.
Regarding delivery times, orders are received within a minimum of one hour and a maximum of one day , at no additional cost. For logistical reasons, one-hour deliveries are only available in Madrid, Barcelona, and surrounding areas. Within Spain, shipping for orders over €30 in Valencia, Seville, and Zaragoza, while in all other cities the minimum order is €50.
Product Offer
As we mentioned at the beginning, Amazon started by distributing products from well-known brands like Whole Foods. The product range has expanded to include options for all tastes and customer needs: from fresh products like meat, fish, and dairy, to organic and seasonal products, depending on the location. In addition, like any supermarket, it offers cleaning, household, and personal care products, among others.
Digitization
To use Amazon Fresh, you can find it in the Amazon mobile app connect with Alexa . Besides being able to place an order from your computer or mobile device, you can dictate your shopping list directly to Alexa to speed up the process.
In conclusion, given that home delivery is an increasingly popular option, all these factors have been key to growth in the supermarket sector and positioning themselves as market leaders.
Do you want to sell on Amazon Fresh?
How can you get Amazon Fresh as a seller? Azzgency is one of the few Spanish agencies that offers support to sellers. Our software can analyze supermarket and product data . Don't hesitate to contact the Azzgency team of experts. Write to us for a free consultation !
