Within the wide range of marketplaces in Europe, which reach a large audience and concentrate their target market, this article will discuss why and how to sell on Allegro, a Poland-based platform for expanding your product sales . We'll tell you everything!
Allegro: the Polish online sales platform
When choosing marketplaces to sell your products and expand your business, it's important to select a functional platform that offers numerous advantages. However, it's also advisable to broaden your business horizons and explore alternative marketplaces , such as regional, national, or niche markets.
Within Europe, the third-party e-commerce platform is Allegro , which sells in Poland and has the potential to expand sales throughout Eastern Europe. Founded in 1999, it ranks as the tenth most popular worldwide, reaching over 20 million active users in 2020 alone.
This marketplace can include a wide variety of products. For example, it's one of the main marketplaces for buying and selling home, garden, and electronics products. Therefore, selling on Allegro has increased in popularity in these areas.
It should be noted that the target audience is primarily Polish, so product descriptions should be in Polish, for which professional translators can be used. However, the website is available in both Spanish and English, so language is not a barrier.
Advantages of selling on Allegro
As mentioned earlier, the platform reaches over 20 million people each year. In addition, it offers various payment systems , a network of partners providing complementary services, and includes logistics options , eliminating the need to rely on external companies.
What else does it offer sellers? From online seminars to free guides that provide professional training. This way, if it's a seller's first time offering their products, they'll always have the option to get trained first.
How much does it cost to sell on Allegro?
There are no registration fees to start selling on Allegro . The platform earns a commission on every sale, specifically between 5% and 15% subscription fee is also charged, and additional fees may apply, for example, when an offer is published.
How do I create an account to sell on Allegro?
First, to create a seller account, you need an ID, which will be used to register your taxes. Below are the steps. They also offer customer support services that guide sellers through the process step by step.
- Go to the Allegro website, click on My Allegro and then on Sign Up to register.
- Select the account type that best suits your business: Regular Account (for occasional purchases and sales by individuals) or Business Account (for companies).
- Add the required information
- PayU account for platform payments.
- Once the registration is complete and approved by Allegro , you can log in and start uploading your products to the platform.
One of the main benefits of registering as a new company on Allegro, which is to provide a unique tax identification number, is that the platform gives you a discount package for 3 months from the time of registration.
What is Allegro Smart?
Finally, it's worth highlighting Allegro Smart , an option for individuals and businesses. It's a loyalty program integrated directly into the platform. Its main advantages are free shipping and returns
Want to start selling on Allegro without worrying about all the work involved? Get in touch with the team of experts at Azzgency and we'll advise you on how to get started and expand your business and sales opportunities in Eastern Europe. Write to us for a free consultation !
