What is Amazon Store and how can you help you sell your products? In this article we tell you the main advantages of this Amazon tool and how to benefit from all its functions to optimize your business.
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Amazon Store: What is and how can you benefit from all its functions
Amazon Store, also known as Brand Store, is a free tool that lets you create a custom page for your brand within the marketplace. This dedicated store allows businesses to optimize the customer shopping experience , build brand awareness, gain visibility, and ultimately boost their business.
As we know, Amazon is the world's largest e-commerce platform, and therefore any seller looking to consolidate their business will find an opportunity for growth. To enhance this experience, Amazon created Brand Stores: customized microsites for each brand that allow them to create a unique value proposition.
Advantages of creating a store on Amazon or Amazon Store
How do you create a brand image to stand out from the competition? As we'll see below, the Amazon Store offers users a very simple interfacethat allows you to customize the design with different templates that can be tailored to your brand's identity. This way, you can create a personalized and unique website.
1. Create a brand image
As a registered trademark, Amazon's Brand Store allows you to create a brand image to showcase your catalog, select the products you offer, and present your brand's mission in a more personalized way. This sets you apart from other brands, making it easier for consumers to discover you and explore your entire catalog.
2. Customize your store
This tool allows you to give distinctive touch your brand custom design with various options. To make it an attractive and useful showcase for customers, you can include the following boxes or sections:
- Text: Mark the style, tone and record of copywritin that best suits the personality of your brand.
- Images: Add images showcasing the product or images displaying multiple products from the catalog. Clicking on the images reveals product information: name, price, reviews, availability, etc.
- Images and text: Including text about the features and benefits of your products can make all the difference. It also allows you to optimize your store's SEO by using relevant keywords.
- Logo: The quintessential hallmark of your brand. It will help potential customers visualize and find your brand, as well as distinguish it from the competition.
- Video: Adding a video, besides getting potential customers to stay longer in your store, allows them to get to know your brand better in 2 to 20 seconds.
- Products: Adding products from your catalog isn't the only option. You can also highlight your best-selling and most recommended to make the buying process easier for your customers.
On the other hand, these sections can be customized: modifying the size of the text or images, number of lines and columns to display the products, or the type of photo galleries or videos.
3. Create Own URL
This customization goes a step further, allowing you to create a web address within Amazon using your company name: amazon.es/your-brand-name. Having your own address within Amazon positions your brand, adds credibility with your customers, and allows you to make personalized recommendations.
4. Improve notoriety
Since Amazon is always active, sponsored advertising (ads in Sponsored Brand) runs continuously, as do ads on social media and email. Through these ads, you gain visibility and, therefore, attract more customers to your Brand Store to access your product catalog.
5. Increase traffic and conversion
On the other hand, being indexed by Google allows you to increase traffic to your store. Furthermore, by allowing you to incorporate sponsored brands with Sponsored Display or Sponsored Brand, it drives high-quality traffic to your listings.
6. Measure with real data
The Brand Store has a control panel that allows you to monitor metrics such as sales and sales units, visits, page views per visitor, and traffic sources to identify where customers come from and prioritize these channels to improve service.
Create your store in Amazon in simple steps
First, you need to register your brand on Amazonif you aren't already registered as a professional seller. Once you've created a seller account, you need to enroll in . Amazon Brand RegistryThird , the next step is to go to the main menu of your Amazon Seller dashboard and create your Amazon Store. You can also use A+ content to personalize your listings.
Next, you can choose a template and modify it to match your brand's style, or create one from scratch. From there, you can organize it to your liking: use content boxes to add videos, text, and images. Once it's designed, you'll need to submit it to Amazon for approval.
Do you have any questions?
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