Amazon Vendor Central Brand Analytics is a tool Amazon offers to registered vendors to measure the performance of their brands and products on Amazon. Through Brand Analytics, vendors can obtain detailed reports on the performance of their products and brands in terms of sales, page views, and conversion rate.
Brand Analytics also offers a suite of analytics and visualization tools to help vendors better understand how their products and brands are performing on the Amazon platform. For example, they can use Brand Analytics to compare their products' performance against competitors or to analyze their products' performance across different categories and regions.
In addition, Brand Analytics also offers a suite of marketing and advertising tools to help vendors promote their products and brands on the Amazon platform. For example, they can use Brand Analytics to create and optimize their Amazon Sponsored Brands advertising campaigns or to improve the presentation of their products on the product details page.
Key data that can be obtained from Brand Analytics
- Sales: Detailed reports on sales volume, sales value, and number of units sold for your products and brands on Amazon.
- Page views : Information about how many times your product and brand detail pages have been viewed on Amazon.
- Conversion rate: Information about the conversion rate of your products and brands, i.e., the percentage of page views that convert into sales.
- Comparison with competitors: the ability to compare the performance of your products and brands with that of your competitors on Amazon.
- Analysis by category and region: detailed information on the performance of your products and brands in different categories and regions on Amazon.
- Product analysis: detailed information on the individual performance of each of your products on Amazon.
- Brand analysis: detailed information on the performance of each of your brands on Amazon.
- Keyword analysis: information about what keywords customers are using to find your products and brands on Amazon.
- Product details page analytics: Information about how customers are interacting with your product details page on Amazon, including the time they spend on the page and the percentage of customers who leave the page without making a purchase.
In summary, Amazon Vendor Central Brand Analytics is a valuable tool for vendors looking to measure the performance of their products and brands on the Amazon platform and use that information to improve their marketing and advertising strategy on the platform.
