What is Amazon Brand Registry and how can you take advantage of its features? In the following article, we'll tell you all the details about this Amazon program and how to register step by step so you can start selling with all the security you need for your brand and products.
Index
What is Amazon Brand Registry?
When it comes to registering a trademark , one of the main concerns is its security. To help brands sell their products on the platform more securely , Amazon created Amazon Brand Registry. This allows brands to prevent unfair competition by stopping third parties from using their trademarks without permission.
Therefore, we can define Amazon Brand Registry as a proprietary registration that allows brands and their products to receive greater protection on the marketplace and also makes the purchasing process safer for buyers. In this sense, it offers more advantages than to brands that are not registered.
Why is it important to register your brand on Amazon?
Just as trademark protection is strengthened by registering them with offices such as the European Union Intellectual Property Office or the Spanish Patent and Trademark Office , Amazon provides an additional element for carrying out the entire process within the same platform. Furthermore, this registration allows for close monitoring of information about the products sold on the platform and helps prevent the sale of counterfeit goods .
4 reasons to register your brand in Amazon Brand Registry
Overall, Amazon Brand Registry is a key tool for any brand that wants its products to stand out on the platform. Among its main benefits for sellers and consumers, we can highlight the following four:
- Protection: Guarantee the legal protection of your brand on Amazon to prevent its use by third parties.
- Prevention: Avoid unfair competition from brands seeking to sell similar products at lower prices.
- Trust: Having a record generates more trust from consumers.
- Visibility: Helps position products in the top search results, which contributes to increased sales volume.
In addition, Amazon Brand Registry provides greater control over ad content and includes tools for monitoring it. Furthermore, it offers users a dedicated in-house customer support to assist with any issues that may arise with their brand's ads.
Despite these advantages, it's important to note that Amazon Brand Registry doesn't allow you to restrict other sellers or report alleged infringements unless it's done by the brand owner. Once you've decided, we'll now look at how you can register your brand.
How to register your brand on Amazon?
1. Prepare the documentation
First, you need to review the requirements that Amazon Brand Registry will ask for to complete the registration correctly. As Amazon specifies, "the brand must have a pending or registered and active trademark, based on images or text.".
In other words, the trademark must be a word mark (based on text) or a graphic mark (based on an image with words, letters, or numbers). Additionally, trademarks whose trademark is pending registration with a trademark office are acceptable. This applies depending on the country where you intend to register your trademark.
2. Log in
Once you have ensured that all the information is correct, as the trademark owner , you must submit the corresponding applications. You should include the brand name, registration number, list of product categories, and list of countries where the products are manufactured and distributed.
3. Register your brand
After logging in, it's time to register your brand. To do this, you will need to provide the information below:
- Brand name as registered or pending registration. You must provide images that demonstrate your brand appears on the products or packaging.
- Registration number that your trademark has received from the European Union Intellectual Property Office or the Spanish Patent and Trademark Office. This can only be entered when registering a trademark that is currently being registered.
- Brand category , according to the type of products it sells.
Once you have filled in the required fields, the "Submit Application" option will appear. You can track your registration application under "Case Registration." Once your trademark has been verified as meeting the requirements, you will receive a notification with a code to complete the registration process .
If you have any questions or concerns about Amazon Brand Registry for positioning your products and ensuring a secure purchasing process on Amazon, don't hesitate to contact the Azzgency Brand Registry team of . Write to us here for a free consultation.
