Your brand or business is in a digital market where everyone tries to get the attention of consumers, so it is not enough to have a good product; You need a strategy that makes you highlight. This is where you can ...

In favor of transparency, Amazon has introduced traffic data and conversion into its central vendor platform, a new functionality that allows brands to access key metrics that were previously confidential, so that they have one more vision ...

Optimizing investment return (ROI) is something like reaching the Holy Grail. Thanks to the abundance of data, we can now make decisions that really enhance our advertising campaigns. An incredible tool to help us is Amazon Marketing Cloud ...

When selling online, one of the most complicated parts is to decipher how each interaction influences the client's decision. From that first announcement that is striking until the moment they end the purchase, each point of ...

In June 2022, Amazon launched an innovative tool: Amazon Marketing Stream, designed to provide performance reports of advertising campaigns almost in real time. This service makes a significant difference for sellers and suppliers, since it allows access to data ...

Amazon has established itself as one of the main windows for brands that seek to reach a global audience. However, with millions of available products, highlight on this platform can be complicated. One of the most effective strategies to capture ...

Amazon is one of the largest and most popular electronic commerce platforms, and for sellers, having well -maintained products listing is essential for success. Thinking about that, this article is a detailed guide on how ...

For Amazon, attracting new clients has become a war against other large players (Temu, Shein, Tiktok Shop) in which they don't want to lose. For years, one of the main tools to attract new customers, was the Amazon Affiliate program ...

In Amazon, capturing customer service is just the first step. Maintaining that attention and turning it into sales requires intelligent and effective marketing strategies. One of the most powerful tools in the Arsenal of a Amazon seller ...

One of the most innovative solutions that has emerged in the field of electronic commerce is the Amazon Subscribe & Save program. This service offers users the possibility of subscribing to periodic deliveries of essential products, with the promise ...