A user sees a product on Amazon and, suddenly, finds it everywhere. This is no coincidence, it is Retargeting, a strategy to remind people what they liked, but they left pending, and with Amazon DSP (Demand-Meet Platform) ...
How Amazon DSP helps to capture new customers and increase brand awareness
Your brand or business is in a digital marketplace where everyone is trying to grab consumers' attention, so having a good product isn't enough; you need a strategy that makes you stand out. This is where…
Amazon offers traffic and conversion data in Central Vendor
In the interest of transparency, Amazon has introduced traffic and conversion data to its Vendor Central platform, a new feature that allows brands to access previously confidential key metrics, giving them greater insight…
ROI optimization with AMC: data -based strategies
Optimizing return on investment (ROI) is like finding the holy grail. Thanks to the abundance of data, we can now make decisions that truly boost our advertising campaigns. One incredible tool to help us with this is Amazon Marketing Cloud…
How to use Amazon Marketing Cloud to improve the attribution of your advertising campaigns
When selling online, one of the most complicated aspects is deciphering how each interaction influences the customer's decision. From that first ad that catches their eye to the moment they finalize the purchase, every point of…
Amazon Marketing Stream: Optimizes your advertising campaigns
In June 2022, Amazon launched an innovative tool: Amazon Marketing Stream, designed to provide near real-time advertising campaign performance reports. This service makes a significant difference for sellers and vendors, as it allows access to data…
How to tell your brand story on Amazon
Amazon has established itself as one of the leading showcases for brands seeking to reach a global audience. However, with millions of products available, standing out on this platform can be challenging. One of the most effective strategies for attracting customers…
How to create products at Amazon Vendor Central
Amazon is one of the world's largest and most popular e-commerce platforms, and for sellers, having well-maintained product listings is essential for success. With that in mind, this article is a detailed guide on how to…
Amazon Attribution: The advertising tool for external traffic
For Amazon, attracting new customers has become a battle against other major players (Temu, Shein, TikTok Shop) that they don't want to lose. For years, one of their main tools for attracting new customers was the Amazon Associates program…
Amazon Sponsored Display: Retargeting with PPC campaigns
On Amazon, capturing customers' attention is just the first step. Keeping that attention and converting it into sales requires smart and effective marketing strategies. One of the most powerful tools in an Amazon seller's arsenal…
