Almost everyone knows and has probably shopped at Carrefour at some point. But how do you become a Carrefour retailer? This article will tell you about the characteristics, advantages, and specific requirements of this international chain.
Index
What is Carrefour and where did it originate?
Born from the merger between Pryca and Continente , Spanish and French hypermarket chains respectively, Carrefour is positioned as one of the best-known supermarket chains worldwide , holding the top spot in Europe.
In fact, it boasts 5,000 branches in Spain and Latin America , reaching more than 30 countries across 3 continents. In addition to its stores, the Carrefour group also offers an online marketplace as an alternative to selling in its supermarkets and expanding sales channels for your products.
How to start selling on the Carrefour marketplace
It works very simply : upload your brand's products to the marketplace platform and sell them through the Carrefour.es website or in-store. However, the opportunity to sell on Carrefour Marketplace is different from others we're familiar with, such as Amazon. The main difference is that there are two ways to sell: online and multichannel .
Online format
On the one hand, this option works similarly to other platforms. As a seller, you upload your products and publish them on the platform so that other people can buy directly from the Carrefour marketplace. This way, the seller is not subject to any sales commissions , registration fees, or website maintenance fees.
Multi-channel mode
On the other hand, we have the multichannel option, which goes a step further and, in addition to selling your products online, allows you to sell in Carrefour's physical stores . For this, sellers must have Carrefour's approval and a sufficiently large stock, as well as pay a monthly fee of €99 with a minimum one-year contract.
What are the advantages of selling at Carrefour?
On the one hand, we can talk about the advantages of online sales. In this regard, the figures speak for themselves: each year, Carrefour's marketplace receives more than 80 million visits from 35 million unique users . Therefore, the number of annual sales is astronomical.
On the other hand, if you want to sell to Carrefour online, but also in stores in Spain, there are numerous advantages, making multichannel sales . Firstly, Carrefour has more than 150 physical stores spread across 110 cities throughout the country. Thanks to this, it reaches more than a million people every day.
In both cases, we can talk about many advantages:
The global recognition and popularity of its marketplace translates into increased traffic to your products , leading to greater brand visibility and higher sales volume. For example, the website's algorithm allows your product to appear as a suggestion for users searching for something similar.
Furthermore, the chain maintains rigorous quality standards , so being featured in their catalog is a significant advantage for your brand. The company offers customer service that is also suitable for salespeople. In other words, they can guide you in improving your sales performance and even provide direct advice.
The company also handles shipping and logistics, ensuring excellent service for your customers. The online supermarket's home delivery service has a maximum delivery time of 24 hours. In addition, your customers can pick up orders within 2 hours with the Click & Collect service .
Finally, regardless of your monthly revenue, you'll receive two bi-weekly payments based on your earnings from selling your products that month. Additionally, if you exceed your sales targets, you can receive a bonus of up to 2% of your annual revenue.
How to start selling online at Carrefour?
To become part of the Carrefour sales team, you must meet certain requirements and pass a review phase, after completing the following steps:
- Access Carrefour: First, go to the My Carrefour and click on the top right corner to register. You can also do this from your mobile device by downloading the "My Carrefour" app , which also allows you to manage sales, and following the same steps as on the website.
- Phone or form: You have two options . One is to call: a phone number that you can use to contact the Carrefour team directly to register. The other option is to fill out the registration form, where you will need to add your personal information. Once you have finished, you will receive a verification code at the email address you provided. Click on this code to confirm your registration on the Carrefour website.
- Carrefour Review: At this point, you will see a list of conditions to accept the privacy policy. Once finished, click "Submit." When Carrefour receives your request, they will evaluate it to decide whether to accept it. The team will then contact you with an answer and, if accepted, you will sign the contract.
Prepare your products to sell at Carrefour
It's time to upload your product catalog and share it with your audience. When selling at Carrefour, there's a wide variety of products to choose from; you can view all the categories on the website.
In addition, the platform allows you to create advertising campaigns and participate in various offers. Remember to add high-quality photos of your products, showcasing the details, and write a detailed description with all the necessary information.
How to streamline the process and sale of your products?
Now that you have more information on how to sell on Carrefour, you can consult with Azzgency and learn more sales strategies for your products more easily. Contact the Azzgency team for a free consultation and start positioning your brand on the online marketplace.
