- We started working with Haier with the goal of changing and improving the trend, results, and profitability that the brand had previously experienced on Amazon Ads.
- The objective set by the client was a great challenge, as we had to focus on a performance campaign with a ROAS KPI above the category benchmark.
- The challenge was even greater considering that the vacuum cleaner market in its different categories – stick, handheld, canister and robot – is a very mature, saturated and competitive market.
Data-driven decision -making involves making all decisions based on the analysis and interpretation of data, with the ability to adjust based on learning. This data is compiled using our own digital data tool, Fredda.
Working as a team:
- With our client, thanks to their knowledge of their market and on Amazon
- Work with Amazon's Advertising teams for maximum expertise
- ROAS
- CTR
- Conversion Rate (CR)
- Comprehensive initial audit:
- Market
- Competence
- Customer: Amazon history
- Evaluating effectiveness in relation to the ambitious goal set
- Recommendation and initial implementation of a new advertising strategy on Amazon focused on profitability
- Complete conversion funnel strategy, from awareness to conversion
- Using the entire portfolio to analyze profitability by product
- Keyword study and analysis (KWR) managing to limit the KW where the brand wanted to compete and were efficient searches.
- DSP Campaign Activation > Programmatic campaign proposal to find new potential buyers who have not yet been in contact with our brand on Amazon
- This success allowed us to expand our funnel through awareness, acquiring new customers who later became buyers of the brand
