One of the most innovative solutions to emerge in the e-commerce sector is the Amazon Subscribe & Save . This service offers users the ability to subscribe to regular deliveries of essential products, with the promise of discounts and the convenience of not having to manually reorder these items.
In this post, let's see how Amazon Subscribe & Save works and how you can subscribe to this tool.
Index
What is Amazon Subscribe & Save?
Amazon Subscribe & Save is an option that allows Amazon sellers and suppliers to offer discounts to customers who subscribe to receive regular deliveries of a product .
This feature is especially useful for frequently purchased items, such as cleaning supplies or food. Customers can benefit from a discount of up to 15% on these recurring deliveries, which encourages customer loyalty and repeat purchases .
Discount options
When setting up a savings plan, sellers can choose from three discount options: 0%, 5%, or 10%. Amazon refers to these levels as "basic funding options ." Additionally, customers who receive five or more subscribed products in a single shipment get an extra 5% discount, financed by Amazon.
The 0% discount option is particularly advantageous for sellers, as it involves no additional cost and the product still retains its Subscribe & Save status. Amazon covers the additional 5% for orders of five or more items in a single shipment, allowing sellers to benefit at no extra cost.
Additionally, any coupons or promotions offered by the seller will also apply to Subscribe & Save products.
Requirements for Amazon Subscribe & Save
To use the Subscribe & Save option, sellers must meet certain requirements:
- Fully authorized seller account for the use of Fulfilled by Amazon (FBA).
- Predominantly positive evaluation of the seller.
- Active use of the account for at least three months for shipments through Amazon.
- Trademark registration: As of June 15, 2020, only registered trademark owners can register new products in the program. Products registered before this date remain eligible.
Create a subscription on Amazon Subscribe & Save
Since June 15, 2020, Amazon has simplified the subscription creation process. It's no longer necessary to upload an Excel list of discounted products to the seller's account. Instead, sellers should go to "Settings - Shipping through Amazon" and then, under "Subscription settings ," click "Manage settings and products for subscription and savings .
Amazon automatically includes all products eligible for Subscribe & Save in a listing with a base discount of 0%. This means sellers incur no additional costs and don't need to manually register products. If a seller doesn't want to use automatic enrollment, they can disable it at any time.
Discount adjustment
If you wish to add a discount other than 0%, sellers can select "Actions" and choose "Select seller discount ." This will open a pop-up window where you can choose a discount of 0%, 5%, or 10%.
Conclusion
Amazon Subscribe & Save is an attractive option for both customers and sellers. Customers can save up to 15% on recurring purchases, while sellers can foster long-term loyalty without incurring significant costs.
With recent improvements to the subscription process, it's easier and more cost-effective for sellers to participate in this program and benefit from the added status offered by Subscribe & Save.
